WSL Desk
Digital travel platform Agoda has launched a new campaign featuring Bollywood superstar Ayushmann Khurrana, marking their third collaboration after the successful ‘fridge magnets’ video and an AI campaign.
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Ayushmann Khurrana Showcases His Travels
In the new video, Ayushmann showcases his extensive travels by flaunting a wall filled with travel photos and impressing friends with his ability to speak in various accents from the places he has visited. The video underscores that these trips are made possible by Agoda’s affordable prices. The video marks Agoda’s second TV ad in India.
Ayushmann Khurrana, who recently traveled to New York City with Agoda, shared his excitement about the collaboration: “Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”
Agoda’s Growing Reputation in India
Krishna Rathi, Senior Country Director for the India Subcontinent and Maldives at Agoda, highlighted the platform’s growing reputation in India for offering great value deals and a wide range of accommodations, flights, and activities. He credited Ayushmann’s role as brand ambassador for increasing awareness of Agoda’s competitive prices. Rathi described the new campaign as “charming, fast-paced, and fun,” qualities that align with both Ayushmann’s talents and Agoda’s brand aspirations.
Active in India since 2008, Agoda connects Indian and international travellers with over 4.2 million holiday properties globally. The new campaign is expected to further strengthen Agoda’s presence in the Indian market.
